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Wednesday Night Proves to Be Great Marketing

Wednesday Night Proves to Be Great Marketing

Democrats Electrified As Biden Turns On the Charm FULL ARTICLE

Audi Beefs Up Ad Budget

Audi Beefs Up Ad Budget

Will Use High-Profile TV to Reach Out to Consumers FULL ARTICLE

Germ-Killing Solution Makes a Splash in Denver

Germ-Killing Solution Makes a Splash in Denver

Maker of MyClyns Takes Its Viral Marketing Seriously FULL ARTICLE

Does Marketing Contribute to Obesity in African-Americans?

Study Indicates It Does, but Economic, Cultural Factors Also to Blame FULL ARTICLE

This Week's Print Issue

'Meatnormous' Master Bogusky Pens Diet Book

This Week's Print Issue

Creative Behind BK, Domino's Now Counsels Eating Smaller Portions MORE


MediaWorks

ABC Adding Five New Shows to Lineup

Offerings Include Oddball Detectives, Plus Another Shot at 'Cupid' FULL ARTICLE

Lifetime Acquires ParentsClick Network

Cable Company's First Purchase in Digital Space FULL ARTICLE


Campaign Trail

'Daily Show' No Laughing Matter for Democrats at Convention

In Quest for Stewart's Audience, Party Grants Him Unprecedented Access FULL ARTICLE


Digital

Getting Shoppers From Search to Store

How to Capitalize on the Online-Offline Connection FULL ARTICLE

Facebook Proposes 'Engagement Ads,' Educates Marketers

Paramount, Betty Crocker, Adidas Test Units That Let Users Become Fans of Bands, Comment or Give Gifts FULL ARTICLE


DigitalNext

How to Cope With a Scarcity of Interactive Talent

Chad Currie

Hire From the Market You Have, Not the Market You Want FULL ARTICLE


CMO Strategy

The Newest Brands? Open for Business

Retailers Have Switched Gears, Marketing Their Stores and Labels and Strengthening Bonds With Shoppers FULL ARTICLE

Get in the Game or Lose

Why Retailers Must Track the Entire Customer Sales Pipeline FULL ARTICLE


TalentWorks

Schools Turn to Facebook Ads to Recruit Students

Social Networking Becomes Another Tool for Attracting Applicants FULL ARTICLE


News

Gray Line Buses Crave the Spotlight

Sightseeing Company Glad to Provide Wheels for 'Rachael Ray,' Other Shows FULL ARTICLE

Tiger Woods Levitates His Brand Even Further

YouTube Clip for EA Sports Responds to 'Jesus Shot' Video FULL ARTICLE

Despite Rising Costs, Burger King Adds to Value Menu

Will Advertise New Items With 'Reverse Pickpocketer' Campaign FULL ARTICLE

Orange Denies Planting Fake Apple Customers Outside Polish Stores

Reports of Poor iPhone Sales Are False, Says Mobile Provider FULL ARTICLE

Lego Invites Fans to Miniman's 30th Birthday Party

Blog, T-Shirts Among Favors for Brand Loyalists FULL ARTICLE


Agency News

GfK Gives Up Quest to Acquire Taylor Nelson Sofres

That Leaves Just One Very Persistent Suitor: WPP FULL ARTICLE

David Freeman, '100 Things' Co-Author, Dies at 47

TBWA Exec Was a 'True Individual' FULL ARTICLE


Madison+Vine: News

San Francisco Music Fest to Fuel CrowdFire Experiment

Content Gathered by Participants Will Pour Into Online Media Stream FULL ARTICLE


Songs For Soap

Can We Send Music and Fashion Back to Their Respective Corners?

Three Signs That We Need to Stop Before This Gets Uglier FULL ARTICLE


The Big Tent

Five Rules for Black-Owned Agencies

Above All, We Should Create Great Work and Support Future Generations of Minority Talent FULL ARTICLE


Small Agency Diary

Caught in the Undertow

Doug Zanger

Lessons Learned from Losing a Client FULL ARTICLE